Growth motion

Best PPC agencies for product-led SaaS

In a product-led company, the ad has to drive a signup that turns into an active user. Good PLG agencies track activation and paid conversion, not just cost per signup.

35 agencies qualifyHow they qualify: The agency describes product-led or self-serve work, or shows a PLG case study.
  1. 01

    AdConversion

    Paid media agency that works only with B2B SaaS companies, offering performance media, ad creative, CRO, RevOps and its own ad automation tool (Sami).

    SaaS onlySeedSeries AEnterpriseProduct-led
    Miami, United States Proof: Rippling, “80% lift in branded search” 4.7 on Clutch (3 reviews)
    84Score / 100
    View profile
  2. 02

    Aimers

    Aimers is a paid media agency for B2B SaaS and tech companies that runs Google, Microsoft, LinkedIn and Meta ad campaigns alongside landing page design, CRO and analytics.

    B2B & techEnterpriseProduct-ledSales-led
    Tbilisi, Georgia Proof: Mixpanel, “164% increase in the number of qualified leads” 4.9 on Clutch (40 reviews)
    83Score / 100
    View profile
  3. 03

    GrowthSpree

    GrowthSpree is a marketing agency for B2B SaaS and B2B tech companies that runs paid media, ABM, demand generation and RevOps, measured on pipeline in the client's CRM.

    B2B & techSeedSeries ASeries B+Enterprise
    New Hyde Park, NY, United States Proof: PriceLabs, “243% peak ROAS increase with AI Max and value-based bidding” 5.0 on Clutch (6 reviews)
    82Score / 100
    View profile
  4. 04

    Hey Digital

    Remote-first performance marketing agency that works only with B2B SaaS companies, covering paid ads strategy, execution, in-house creative, landing pages and reporting.

    SaaS onlySeries ASeries B+Product-ledSales-led
    Tallinn, Estonia Proof: Toggl, “159% increase in deal value” 4.6 on Clutch (7 reviews)
    79Score / 100
    View profile
  5. 05

    Camel Digital

    Camel Digital is a small paid media agency in Riga, Latvia that works only with SaaS companies, mainly product-led (free trial and freemium) products.

    SaaS onlyProduct-ledSales-led
    Riga, Latvia Proof: Visme, “266% more paid customers” 4.9 on Clutch (11 reviews)
    77Score / 100
    View profile
  6. 06

    SimpleTiger

    SimpleTiger is a Sarasota, Florida agency that works mainly with B2B SaaS and AI companies, built around SEO, AI search optimization (AEO/GEO) and content.

    B2B & techSeedSeries AEnterpriseProduct-led
    Sarasota, FL, United States Proof: Firecrawl, “9X ROAS including agency fees” 4.9 on Clutch (34 reviews)
    77Score / 100
    View profile
  7. 07

    Spear Growth

    Spear Growth is a Bengaluru-based agency that runs paid media and SEO for B2B SaaS companies, with clients mainly in the US, Singapore, India and Europe.

    SaaS onlySeedSeries ASeries B+Product-led
    Bengaluru, India Proof: Sprinto, “Generated 250 SQLs & booked 415 demos in just 5 months” 4.9 on Clutch (17 reviews)
    76Score / 100
    View profile
  8. 08

    Gripped

    Gripped is a London-based B2B marketing agency that works only with SaaS, AI and tech companies, covering demand generation, ABM, paid search, paid social, SEO and GEO.

    B2B & techSeries ASeries B+Product-ledSales-led
    London, United Kingdom Proof: Crownpeak, “£1.3m In qualified pipeline” 4.9 on Clutch (32 reviews)
    76Score / 100
    View profile
  9. 09

    Disruptive Advertising

    Disruptive Advertising is a Utah-based performance marketing agency that runs paid search, paid social, SEO, CRO, lifecycle and creative work for ecommerce, lead-gen and B2B clients.

    GeneralistEnterpriseSales-ledProduct-led
    Pleasant Grove, UT, United States Proof: PhotoShelter, “50% Pipeline Growth in 90 Days” 4.8 on Clutch (374 reviews)
    72Score / 100
    View profile
  10. 10

    Directive Consulting

    B2B marketing agency founded in 2013 that runs paid media, SEO, content, creative, RevOps, PR and commerce programs for technology, industrial and services companies.

    GeneralistSeries B+EnterpriseProduct-ledSales-led
    Irvine, United States Proof: SentinelOne, “251% Increase in digital leads” 4.8 on Clutch (56 reviews)
    70Score / 100
    View profile
  11. 11

    PipeRocket Digital

    PipeRocket Digital is a B2B SaaS marketing agency based in Chennai, India, founded in 2023, that runs paid search and paid social alongside SEO, AEO/GEO, ABM, content and marketing operations.

    SaaS onlyProduct-ledSales-led
    Chennai, India Proof: Goldcast, “6.8x Revenue on Ad Spend: Goldcast's 2025 Paid Performance” 4.7 on Clutch (18 reviews)
    70Score / 100
    View profile
  12. 12

    Outshine

    Canadian paid media and analytics agency that works with B2B SaaS and enterprise companies on paid search, paid social, ABM, programmatic and attribution.

    SaaS onlyEnterpriseProduct-led
    Halifax, Canada Proof: Karbon, “76% more Marketing Qualified Leads (MQLs)”
    70Score / 100
    View profile
  13. 13

    Upraw Media

    Upraw Media is a small paid media agency for B2B SaaS companies that runs paid search and paid social campaigns, builds landing pages, and sets up analytics and attribution.

    SaaS onlySeries B+Sales-ledProduct-led
    Shrewsbury, United Kingdom Proof: Xentral, “80% Lower cost per MQL” 4.8 on Clutch (5 reviews)
    68Score / 100
    View profile
  14. 14

    Impactable

    Impactable is a B2B paid media agency centered on LinkedIn Ads, with Google paid search, Meta retargeting, programmatic and thought-leadership content offered alongside.

    GeneralistProduct-ledSales-led
    San Antonio, TX, United States Proof: HeyReach, “20X ROI on the paid media we run for HeyReach” 4.5 on Clutch (36 reviews)
    66Score / 100
    View profile
  15. 15

    42 Agency

    42 Agency (styled 42/Agency) is a small Toronto-based demand generation and marketing operations agency working with B2B software companies.

    B2B & techProduct-ledSales-led
    Toronto, Canada Proof: ProfitWell, “This collaboration resulted in a bold 40% reduction in cost per SQL, especially on LinkedIn” 5.0 on Clutch (4 reviews)
    65Score / 100
    View profile
  16. 16

    SevenAtoms

    SevenAtoms is a PPC and digital marketing agency in the San Francisco Bay Area that works with ecommerce, B2B and SaaS companies across Google, Meta and LinkedIn ads, landing pages and content.

    GeneralistEnterpriseSales-ledProduct-led
    Dublin, California, United States Proof: Imperva (Incapsula), “585% Increase in Sales Opportunities” 5.0 on Clutch (3 reviews)
    65Score / 100
    View profile
  17. 17

    SeeResponse

    B2B marketing agency in McLean, Virginia running SEO, content, ABM, outbound, email, paid media and HubSpot work across SaaS, healthcare, education and other B2B sectors.

    GeneralistProduct-led
    McLean, United States Proof: VWO, “40% of named accounts opened a conversation” 4.9 on Clutch (37 reviews)
    63Score / 100
    View profile
  18. 18

    Refine Labs

    Refine Labs is a B2B demand generation agency that combines strategy, paid media and in-house creative for B2B tech companies at Series B and beyond.

    B2B & techSeries B+EnterpriseSales-ledProduct-led
    Boston, MA, United States Proof: Clari, “Increasing Win Rates by 64% While Lowering Acquisition Costs by 67%”
    63Score / 100
    View profile
  19. 19

    NoGood

    NoGood is a New York growth marketing agency that runs paid search, paid social, SEO, AEO, organic social, creative and CRO for SaaS, B2B, healthcare, fintech, consumer and AI brands.

    GeneralistEnterpriseProduct-led
    New York, NY, United States Proof: Intuit (Accelerate), “500% Increase from trial sign-ups to active users” 5.0 on Clutch (3 reviews)
    61Score / 100
    View profile
  20. 20

    YOYABA

    Hamburg-based performance marketing agency that works only with B2B software and tech companies, offering paid media with creative strategy, organic growth and RevOps.

    SaaS onlySeries B+Product-ledSales-led
    Hamburg, Germany Proof: Proof, “+71,7% growth in platform sign-ups & first job execution (YOY)”
    60Score / 100
    View profile

15 more Product-led (PLG) agencies

#AgencyFocusHQScore
21Matter MadeSaaS only—58
22TransmissionB2B & techUnited Kingdom56
23InterTeamB2B & techCanada56
24FarsiightGeneralistAustralia53
25Deviate LabsGeneralistUnited States53
26StratigiaB2B & tech—52
27Novi DigitalGeneralistUnited Kingdom48
28WinboxGeneralistUnited Kingdom47
29Jordan Digital MarketingGeneralistUnited States44
30Lever DigitalGeneralistUnited Kingdom43
31Helion B2BB2B & techDenmark43
32HookLeadSaaS onlyUnited States40
33Initio B2BB2B & tech—37
34Visionary MarketingGeneralistUnited Kingdom29
35Flow AgencyGeneralistGermany16

More by growth motion

See the full SaaS PPC agency ranking