How we rank SaaS PPC agencies
Every agency gets a score out of 100 from the same six criteria. The formula is published in full below, it is the same for every agency, and each profile shows its own breakdown.
| Criterion | Max | How points are given |
|---|---|---|
| SaaS specialization | 25 | Works only with SaaS: 25. Focuses on B2B and tech: 18. Generalist with SaaS clients: 10. Based on how the agency describes itself on its own site. |
| Published SaaS proof | 20 | 4 points per published case study we could open and read, up to 5. Results are quoted as published; we do not audit them. |
| Track record & scale | 20 | Up to 8 for years in business (15+ years = 8), up to 8 for team size (150+ people = 8, 50+ = 7, 10+ = 5, under 10 = 2) and up to 4 for named clients (8+ = 4). |
| Client reviews | 15 | Best of Clutch or G2. Up to 8 points for rating (4.0 = 0, 5.0 = 8) and up to 7 for volume (50+ reviews = 7). We link to reviews; we do not copy them. |
| Channel & funnel coverage | 10 | 1 point per ad platform (up to 5) and 1 point each for in-house CRO, landing pages, ad creative, attribution and ABM. |
| Pricing transparency | 10 | 4 points for a published pricing model, 6 for a published minimum fee or minimum ad spend. |
Where the data comes from
- The agency's own website: services, case studies, pricing, about page.
- The agency's public Clutch and G2 profiles, for rating and review count only.
- Official partner directories (Google, LinkedIn, Microsoft, Meta) where we could check them.
Every fact on a profile has a numbered source link and a "checked" date. If we could not confirm something on a public page, we leave it blank instead of guessing. A blank means "not confirmed", not "can't do it".
What we don't do
- No agency can pay to be listed or to move up.
- We don't copy reviews from other sites. We show the rating and count, and link to the source.
- We don't add review stars to search results for ratings collected elsewhere.
Who qualifies
An agency is listed if it runs PPC or paid media and shows at least some SaaS or B2B software work. Filter pages (for example LinkedIn Ads or Cybersecurity) only include agencies with proof for that filter, and a filter page only exists once at least three agencies qualify.
Changes to the method
- v2, 11 November 2026: added Track record & scale (20 points). The first version let very small, very young agencies reach the top on specialization alone. Specialization, proof and coverage were reweighted to make room.
Corrections
Agencies can correct their own listing with a source link. We re-check every profile at least once a quarter. Submit a correction.
Relationships with listed agencies
We have commercial relationships with some of the agencies listed. They never affect the ranking: every agency goes through the same formula, no agency can pay to be listed or to move up, and each profile shows its full score breakdown.
119 agencies scored. See Terms & Privacy.