Comparison
HawkSEM vs Hey Digital
Both agencies run PPC and paid media for B2B SaaS companies. Here is how they differ on the things buyers ask about: channels, the software categories they have proof in, company stage, pricing and reviews.
The short version
- Hey Digital is the more SaaS-specialized of the two.
- Only Hey Digital lists G2 & Capterra Ads.
- Published minimum ad spend: HawkSEM Not published, Hey Digital $10,000/mo.
 HawkSEM |  Hey Digital | |
|---|---|---|
| Our rank | #7 · 79/100 | #8 · 79/100 |
| Focus | Generalist | SaaS only |
| Headquarters | United States | Estonia |
| Pricing model | Flat monthly fee | Not published |
| Minimum fee | $1,200/mo | Not published |
| Minimum ad spend | Not published | $10,000/mo |
| Reviews | 4.9 (39 on Clutch) | 4.6 (7 on Clutch) |
| Published case studies | 5 | 6 |
| Google Ads | ✓ | ✓ |
| Microsoft Ads | ✓ | ✓ |
| LinkedIn Ads | ✓ | ✓ |
| Meta Ads | ✓ | ✓ |
| YouTube Ads | ✓ | ✓ |
| X Ads | ✓ | ✓ |
| Reddit Ads | ✓ | ✓ |
| G2 & Capterra Ads | — | ✓ |
| Works with Series A | — | ✓ |
| Works with Series B+ | — | ✓ |
| Works with Enterprise | ✓ | — |
| Developer Tools proof | ✓ | — |
| Fintech proof | ✓ | — |
| location-technology proof | ✓ | — |
| content-management-software proof | ✓ | — |
| product-analytics proof | — | ✓ |
| Sales Tech proof | — | ✓ |
| Healthtech proof | — | ✓ |
| work-management proof | — | ✓ |
| ai-phone-answering-for-small-business proof | — | ✓ |
“—” means we could not confirm it on a public page, not that the agency cannot do it. Sources are on each profile.