B2B marketing agency founded in 2013 that runs paid media, SEO, content, creative, RevOps, PR and commerce programs for technology, industrial and services companies. It serves SaaS clients alongside other B2B sectors.
What Directive Consulting does
Ad platforms
- Google Ads[4]
- Microsoft Ads[4]
- LinkedIn Ads[5]
- Meta Ads[5]
- X Ads[5]
- YouTube Ads[5]
- Reddit Ads[5]
- G2 & Capterra Ads[6]
Services
Who it works with
- Series B+: Run layered plays against verified TAM accounts — from Series C SaaS to Fortune 100 IT teams[9]
- Enterprise: Directive helps B2B enterprises turn marketing investment into measurable business growth.[1]
- Product-led: Align marketing and sales with revenue operations for PLG and sales-led motions[9]
- Sales-led: Align marketing and sales with revenue operations for PLG and sales-led motions[9]
Software categories with proof
- Cybersecurity (SentinelOne)[7]
- Developer Tools (New Relic)[10]
- Data & AI (dbt)[11]
- Legal Tech (Zapproved)[12]
- Sales Tech (Xactly)[6]
- Edtech (Skillable)[13]
- Fintech (Inscribe)[14]
Case studies
| Client | Result as published | Source |
|---|---|---|
| SentinelOne Cybersecurity | “251% Increase in digital leads” | [7] |
| Skillable Experiential learning / skilling | “32% QoQ and 50% YoY pipeline increase” | [13] |
| Zapproved Legal tech | “200% Increase in Pipeline QOQ; 58.4% Decrease in LinkedIn CPL” | [12] |
| Xactly Sales performance management | “336% Increase in Capterra conversion volume; 100% Growth in sales accepted leads” | [6] |
| dbt Data | “124% over projected goal sign-up volume; 55% under projected goal cost-per-signup” | [11] |
| New Relic Observability | “23% increase in Total Verified Sign-Ups; 34% decrease in Branded Cost Per Acquisition” | [10] |
Results are quoted as the agency published them. We have not audited them.
Notable clients
SentinelOne[7], New Relic[10], Xactly[6], dbt[11], Wiz[9], Zscaler[9], Arctic Wolf[9], Pindrop[9], iCIMS[15], Medallia[15]
Client reviews
- ★ 4.8 on Clutch from 56 reviews. Read them on Clutch
Ratings checked on 2026-11-11. We link to reviews instead of copying them.
How Directive Consulting scores
| Criterion | Points | Why |
|---|---|---|
| SaaS specialization | 10 / 25 | Generalist with SaaS clients |
| Published SaaS proof | 20 / 20 | 6 published case studies we could verify |
| Track record & scale | 18.9 / 20 | 13 years in business, team of 150+, 10 named clients |
| Client reviews | 13.4 / 15 | 4.8 from 56 reviews |
| Channel & funnel coverage | 8 / 10 | 8 ad platforms; 3 of 5 funnel services (CRO, landing pages, creative, attribution, ABM) |
| Pricing transparency | 0 / 10 | No public pricing |
Same formula for every agency. Full methodology.
Alternatives and comparisons
See the best Directive Consulting alternatives, ranked by the same method.
- AdConversion vs Directive Consulting
- Directive Consulting vs Hey Digital
- Directive Consulting vs Powered by Search
- Directive Consulting vs Kalungi
- Directive Consulting vs TripleDart
- Directive Consulting vs Single Grain
- Bay Leaf Digital vs Directive Consulting
Sources
- https://clutch.co/profile/directive
- https://directiveconsulting.com/about/our-story/
- https://directiveconsulting.com/
- https://directiveconsulting.com/services/ppc-agency/
- https://directiveconsulting.com/services/paid-social-marketing-agency/
- https://directiveconsulting.com/case-studies/xactly/
- https://directiveconsulting.com/case-studies/sentinelone/
- https://directiveconsulting.com/services/
- https://directiveconsulting.com/industries/technology/
- https://directiveconsulting.com/case-studies/new-relic-case-study/
- https://directiveconsulting.com/case-studies/dbt/
- https://directiveconsulting.com/case-studies/zapproved-case-study/
- https://directiveconsulting.com/case-studies/skillables-abm-inspired-paid-media-tactics-drive-50-yoy-pipeline-growth/
- https://directiveconsulting.com/case-studies/inscribe-case-study/
- https://directiveconsulting.com/success-stories/
All facts checked on 2026-11-11. Work here? Correct this listing or get your badge.