Comparison
Directive Consulting vs Kalungi
Both agencies run PPC and paid media for B2B SaaS companies. Here is how they differ on the things buyers ask about: channels, the software categories they have proof in, company stage, pricing and reviews.
The short version
- Kalungi is the more SaaS-specialized of the two.
- Only Directive Consulting lists Microsoft Ads, Meta Ads, X Ads, YouTube Ads, Reddit Ads, G2 & Capterra Ads.
 Directive Consulting |  Kalungi | |
|---|---|---|
| Our rank | #19 · 70/100 | #22 · 69/100 |
| Focus | Generalist | SaaS only |
| Headquarters | United States | United States |
| Pricing model | Not published | Flat monthly fee |
| Minimum fee | Not published | Not published |
| Minimum ad spend | Not published | Not published |
| Reviews | 4.8 (56 on Clutch) | No public profile |
| Published case studies | 6 | 5 |
| Google Ads | ✓ | ✓ |
| Microsoft Ads | ✓ | — |
| LinkedIn Ads | ✓ | ✓ |
| Meta Ads | ✓ | — |
| X Ads | ✓ | — |
| YouTube Ads | ✓ | — |
| Reddit Ads | ✓ | — |
| G2 & Capterra Ads | ✓ | — |
| Works with Seed | — | ✓ |
| Works with Series B+ | ✓ | — |
| Works with Enterprise | ✓ | — |
| Cybersecurity proof | ✓ | — |
| Developer Tools proof | ✓ | — |
| Data & AI proof | ✓ | ✓ |
| Legal Tech proof | ✓ | — |
| Sales Tech proof | ✓ | — |
| Edtech proof | ✓ | — |
| Fintech proof | ✓ | — |
| Martech proof | — | ✓ |
| Vertical SaaS proof | — | ✓ |
| privacy-compliance proof | — | ✓ |
| nonprofit-fundraising-software proof | — | ✓ |
“—” means we could not confirm it on a public page, not that the agency cannot do it. Sources are on each profile.