Growth marketing agency founded by Raymond Fong and Chad Riddersen that combines paid ads, SEO, content, creative and marketing stunts. It works with B2B SaaS, D2C, marketplace, startup and non-profit clients.
What Deviate Labs does
Ad platforms
- LinkedIn Ads[4]
- Google Ads[4]
- Meta Ads[4]
- YouTube Ads[4]
- Microsoft Ads[4]
- Reddit Ads[4]
- G2 & Capterra Ads[5]
Services
- PPC[4]
- Paid social[4]
- Ad creative[4]
- Attribution & analytics[4]
- ABM[6]
- SEO[6]
- Content marketing[6]
- Landing pages[6]
- CRO[3]
- Demand gen strategy[3]
Who it works with
- Product-led: Product-led SaaS growth[6]
- Sales-led: You have a sales team (or a founder-led sales process) that actively qualifies leads[4]
Software categories with proof
Case studies
| Client | Result as published | Source |
|---|---|---|
| Tapfiliate martech | “we achieved a 2x increase in spend with a commensurate increase in annual revenue” | [5] |
| HR Cloud hr-tech | “16x organic traffic growth for a B2B SaaS brand scaling inbound demand.” | [3] |
| Caden privacy tech | “We achieved the signup goal with only $350 of spend” | [8] |
Results are quoted as the agency published them. We have not audited them.
Notable clients
Dollar Shave Club[1], SMART Technologies[3], Tapfiliate[6], HR Cloud[6], Harvard Business School AI Institute[3], Radix (.TECH)[3]
Client reviews
- ★ 5.0 on Clutch from 10 reviews. Read them on Clutch
Ratings checked on 2026-11-11. We link to reviews instead of copying them.
How Deviate Labs scores
| Criterion | Points | Why |
|---|---|---|
| SaaS specialization | 10 / 25 | Generalist with SaaS clients |
| Published SaaS proof | 12 / 20 | 3 published case studies we could verify |
| Track record & scale | 11.4 / 20 | 12 years in business, team of 2-9, 6 named clients |
| Client reviews | 9.4 / 15 | 5.0 from 10 reviews |
| Channel & funnel coverage | 10 / 10 | 7 ad platforms; 5 of 5 funnel services (CRO, landing pages, creative, attribution, ABM) |
| Pricing transparency | 0 / 10 | No public pricing |
Same formula for every agency. Full methodology.
Alternatives and comparisons
See the best Deviate Labs alternatives, ranked by the same method.
Sources
- https://deviatelabs.com/about/
- https://clutch.co/profile/deviate-labs
- https://deviatelabs.com/
- https://deviatelabs.com/services/revenue-aligned-ppc/
- https://deviatelabs.com/resources/how-we-helped-a-bootstrapped-b2b-saas-startup-get-acquired-by-a-100m-multinational-company/
- https://deviatelabs.com/services/b2b-saas-growth-marketing/
- https://deviatelabs.com/resources/how-we-helped-take-a-b2-b-saa-s-company-from-seo-underdog-to-top-dog/
- https://deviatelabs.com/resources/how-we-rocketed-to-10-000-beta-signups-on-a-350-budget/
All facts checked on 2026-11-11. Work here? Correct this listing or get your badge.