42 Agency (styled 42/Agency) is a small Toronto-based demand generation and marketing operations agency working with B2B software companies. It runs paid search and paid social campaigns alongside HubSpot/Salesforce RevOps, attribution, creative, and SEO/content work.
What 42 Agency does
Ad platforms
Services
- PPC[3]
- Paid social[4]
- Landing pages[3]
- ABM[5]
- Ad creative[6]
- Attribution & analytics[3]
- SEO[7]
- Content marketing[7]
- Demand gen strategy[3]
- RevOps[8]
Who it works with
- Product-led: ProfitWell had a robust freemium acquisition model so our effort focused on driving more mid-market and enterprise customers.[4]
- Sales-led: Mathison had seen success with direct sales motion & they leadership team was looking to generate demand via marketing to help scale.[9]
Software categories with proof
- HR Tech (Charma)[8]
- Ecommerce Tech (Smile.io)[10]
- Vertical SaaS (Afresh)[5]
- Martech (SharpSpring)[6]
- revenue-automation (ProfitWell)[4]
Case studies
| Client | Result as published | Source |
|---|---|---|
| ProfitWell SaaS revenue automation | “"This collaboration resulted in a bold 40% reduction in cost per SQL, especially on LinkedIn"” | [4] |
| Charma HR tech | “"Cost per activation down by 76%"” | [8] |
| Mathison HR tech (DEI software) | “"a 51% reduction in cost per conversion and generating a pipeline worth over half a million dollars"” | [9] |
| Smile.io E-commerce loyalty software | “"In the 60 days after launching our acquisition project with 42, our landing page traffic increased by 41% and overall conversions increased over 25% compared to the previous period." (results panel: "COST PER ACTIVATION 48%")” | [10] |
| Afresh Grocery inventory software | “"Pipeline $22M"” | [5] |
| SharpSpring Marketing automation / CRM | “"Before 42 ctr 1.18%" / "AFTER 42 ctr 1.7%"” | [6] |
Results are quoted as the agency published them. We have not audited them.
Notable clients
ProfitWell[4], Charma[8], Mathison[9], Smile.io[10], Afresh[5], SharpSpring[6], Cin7[7]
Client reviews
- ★ 5.0 on Clutch from 4 reviews. Read them on Clutch
Ratings checked on 2026-11-11. We link to reviews instead of copying them.
How 42 Agency scores
| Criterion | Points | Why |
|---|---|---|
| SaaS specialization | 18 / 25 | Focuses on B2B and tech |
| Published SaaS proof | 20 / 20 | 6 published case studies we could verify |
| Track record & scale | 9.8 / 20 | 8 years in business, team of 2-9, 7 named clients |
| Client reviews | 8.6 / 15 | 5.0 from 4 reviews |
| Channel & funnel coverage | 9 / 10 | 6 ad platforms; 4 of 5 funnel services (CRO, landing pages, creative, attribution, ABM) |
| Pricing transparency | 0 / 10 | No public pricing |
Same formula for every agency. Full methodology.
Alternatives and comparisons
See the best 42 Agency alternatives, ranked by the same method.
Sources
- https://clutch.co/profile/42agency
- https://www.42agency.com/services
- https://www.42agency.com/demand-generation
- https://www.42agency.com/case-studies/profitwell
- https://www.42agency.com/case-studies/afresh
- https://www.42agency.com/creative
- https://www.42agency.com/
- https://www.42agency.com/case-studies/charma
- https://www.42agency.com/case-studies/mathison
- https://www.42agency.com/case-studies/smile
All facts checked on 2026-11-11. Work here? Correct this listing or get your badge.