Two-person B2B paid media team running search, social, programmatic and attribution work for tech, AI and SaaS companies. It also works white-label for other agencies and offers month-to-month contracts.
What Initio B2B does
Ad platforms
Services
Who it works with
- Product-led: we also saw an increase of 100% in Free Trial conversions year-over-year (Fivetran)[1]
Software categories with proof
- Fintech (Unnamed FinTech / Accounting Tech company)[2]
- Data & AI (Fivetran)[1]
- procurement-software (Tropic)[1]
Case studies
| Client | Result as published | Source |
|---|---|---|
| Unnamed FinTech / Accounting Tech company Fintech | “11.85x Return on Opportunities; 4.25x Return on Wins” | [2] |
| Tropic Procurement software | “218% increase in LinkedIn leads and a 163% increase in Google conversions on a flat budget” | [1] |
Results are quoted as the agency published them. We have not audited them.
Notable clients
Fivetran[1], Tropic[1], The Learning Agency[1]
Client reviews
We did not find a public review profile on Clutch or G2.
Ratings checked on 2026-11-11. We link to reviews instead of copying them.
How Initio B2B scores
| Criterion | Points | Why |
|---|---|---|
| SaaS specialization | 18 / 25 | Focuses on B2B and tech |
| Published SaaS proof | 8 / 20 | 2 published case studies we could verify |
| Track record & scale | 3.5 / 20 | Founding year not confirmed, team of 2, 3 named clients |
| Client reviews | 0 / 15 | No public reviews found on Clutch or G2 |
| Channel & funnel coverage | 7 / 10 | 6 ad platforms; 2 of 5 funnel services (CRO, landing pages, creative, attribution, ABM) |
| Pricing transparency | 0 / 10 | No public pricing |
Same formula for every agency. Full methodology.
Alternatives and comparisons
See the best Initio B2B alternatives, ranked by the same method.
Sources
All facts checked on 2026-11-11. Work here? Correct this listing or get your badge.