Comparison
HawkSEM vs SaaS Hero
Both agencies run PPC and paid media for B2B SaaS companies. Here is how they differ on the things buyers ask about: channels, the software categories they have proof in, company stage, pricing and reviews.
The short version
- HawkSEM is the more SaaS-specialized of the two.
- Only HawkSEM lists YouTube Ads.
- Only SaaS Hero lists G2 & Capterra Ads.
 HawkSEM |  SaaS Hero | |
|---|---|---|
| Our rank | #7 · 79/100 | #5 · 81/100 |
| Focus | Generalist | B2B & tech |
| Headquarters | United States | United States |
| Pricing model | Flat monthly fee | Flat monthly fee |
| Minimum fee | $1,200/mo | $4,500/mo |
| Minimum ad spend | Not published | Not published |
| Reviews | 4.9 (39 on Clutch) | 5.0 (11 on Clutch) |
| Published case studies | 5 | 5 |
| Google Ads | ✓ | ✓ |
| Microsoft Ads | ✓ | ✓ |
| LinkedIn Ads | ✓ | ✓ |
| Meta Ads | ✓ | ✓ |
| YouTube Ads | ✓ | — |
| X Ads | ✓ | ✓ |
| Reddit Ads | ✓ | ✓ |
| G2 & Capterra Ads | — | ✓ |
| Works with Enterprise | ✓ | — |
| Developer Tools proof | ✓ | — |
| Fintech proof | ✓ | — |
| location-technology proof | ✓ | — |
| content-management-software proof | ✓ | — |
| HR Tech proof | — | ✓ |
| cx-software proof | — | ✓ |
| automotive-software proof | — | ✓ |
| transit-software proof | — | ✓ |
“—” means we could not confirm it on a public page, not that the agency cannot do it. Sources are on each profile.