Singapore-based performance marketing group founded in 2020 that starts engagements with a paid-account diagnosis, then runs pilots or full management across Google, Meta, LinkedIn, TikTok and YouTube. B2B software work includes Mekari's Jurnal and Talenta products, Glints and Trend Micro.
What Kaliber does
Ad platforms
Services
- PPC[2]
- Paid social[2]
- Ad creative[2]
- Landing pages[2]
- CRO[2]
- Attribution & analytics[2]
- SEO[2]
- ABM[3]
- Content marketing[3]
Who it works with
- Series B+: Talenta by Mekari: 'Needed to prove scalable growth ahead of Mekari's Series C fundraise'; 'contributed to a $100M valuation'[4]
- Enterprise: Trend Micro: 'B2B ENTERPRISE · CYBERSECURITY · 32 CITIES'[4]
Software categories with proof
- HR Tech (Glints)[4]
- accounting-software (Jurnal by Mekari)[4]
- Cybersecurity (Trend Micro)[4]
Case studies
| Client | Result as published | Source |
|---|---|---|
| Glints HR tech | “$5 per lead on LinkedIn. 5,000 leads in 60 days. 500% of target.” | [4] |
| Jurnal by Mekari B2B SaaS accounting | “From 8,000 to 80,000 users. Full-funnel strategy that contributed to a $100M valuation.” | [4] |
| Talenta by Mekari B2B SaaS HR & payroll | “From 250 to 1,000 enterprise clients. Full-funnel strategy that contributed to a $100M valuation.” | [4] |
| Trend Micro Cybersecurity | “Drove awareness across 32 cities for the Risk to Resilience World Tour. +378% impressions, -85% eCPM.” | [4] |
Results are quoted as the agency published them. We have not audited them.
Notable clients
Trend Micro[4], Mekari[4], Glints[4], Zenyum[4], Vipshop[4], Stripe[2], Unilever[2], Pfizer[2]
Platform partnerships
- Google Premier Partner[2]
Client reviews
We did not find a public review profile on Clutch or G2.
Ratings checked on 2026-11-11. We link to reviews instead of copying them.
How Kaliber scores
| Criterion | Points | Why |
|---|---|---|
| SaaS specialization | 10 / 25 | Generalist with SaaS clients |
| Published SaaS proof | 16 / 20 | 4 published case studies we could verify |
| Track record & scale | 7.2 / 20 | 6 years in business, team size not confirmed, 8 named clients |
| Client reviews | 0 / 15 | No public reviews found on Clutch or G2 |
| Channel & funnel coverage | 9 / 10 | 4 ad platforms; 5 of 5 funnel services (CRO, landing pages, creative, attribution, ABM) |
| Pricing transparency | 4 / 10 | Pricing model published |
Same formula for every agency. Full methodology.
Alternatives and comparisons
See the best Kaliber alternatives, ranked by the same method.
Sources
- https://kaliber.group/about
- https://kaliber.group/
- https://kaliber.group/b2b-marketing-agency
- https://kaliber.group/results
All facts checked on 2026-11-11. Work here? Correct this listing or get your badge.